Personas ought to be one of the defining techniques in user-focused design. Lots of professionals create them, yet too often the personas end up being too vague to guide a product’s focus.
They often lack the detail to be useful in guiding low-level design trade-offs. And, as typically done, personas have been too narrowly focused. They often aren’t helpful in identifying the information a user needs or creates.
After gathering information, George Olsen prioritizes personas into the following types:
* Focal
* Secondary
* Unimportant
* Affected
* Exclusionary
* Stakeholders
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Making Personas More Powerful: Details to Drive Strategic and Tactical Design
March 28, 2006
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